Implementing a direct mail advertising campaign is a great way to reach a targeted audience in your local area and also gives you a way to receive marketing results that are measurable.
Family or specialized chiropractic services can benefit and increase their client base by implementing a direct mail marketing campaign. This type of campaign works best when it is targeted to relay what your practice has to offer and sends your chiropractic message to the local community.
There are specific strategies that you will need to implement in order to have a successful direct mail campaign to reach new clients.
To begin your mail piece will need to have quality graphics. People love and react to mail pieces that are appealing and eye catching.
Ideally you will want to use colorful photographs and logos that incorporate strong headlines.
You will want to convey a clear message that explains what your chiropractic office has to offer and separates you from your competitors.
Statistics show that full color advertising increases the new client redemption rate by 30 to 60 percent.
One way to increase your new client redemption rate is to offer a coupon targeted at specifically bringing in new business.
You will want to offer special promotions that will make your chiropractic practice coupons very valuable which will assure an excellent response.
Another way to bring in additional business is to offer low pricing to promote your chiropractic practice.
To draw attention to your mailing piece you will want to use strong headlines that feature what you specialize in. An example of a good slogan is: Realign Your Back and Realign Your Life!
These types of catchy phrases use humor and help to gain new customers.
Many chiropractors who have used direct mail state that consumers do not respond well to percentage off offers based on a particular dollar amount.
Bringing in new clients through direct mailing will incur some costs. However, due to the fact that a direct mailing campaign may be done for less than $2000 it is considered very affordable marketing.
Spending $2000 for a newly opened small chiropractic practice may be considered a large expenditure for businesses with a small budget and limited cash flow.
There are alternative lending sources that offer bank statement and medical practice loan programs. Chiropractors are allowed to borrow a minimum of $5000. The funds received may be used for any purpose including implementing a direct mail advertising program to be used for bringing in new clients. Small Business Loans Depot, Ed Rogers offers programs for businesses that have been established at least 4 months and have at least 3 months of verifiable revenue.
Once funding is in place from your
chiropractic practice business loan, you will want to immediately begin your first direct mailing campaign. Be sure to budget enough funds to make a long term investment so you can send out mailings throughout the entire year.
Once your new clients from your direct mail campaign become regular clients, be sure to tell them to refer your practice to their friends and relatives.
This will insure a steady flow of clients for many years to come along with a steady income and cash flow.