Direct mail helps chiropractors increase client base with chiropractic practice business loans.

Direct mail is a wonderful way for chiropractors to bring in new clients.  By purchasing a targeted direct mail list a chiropractor can target a specific type of client to add to his current client base.

Implementing a direct mail advertising campaign is a great way to reach a targeted audience in your local area and also gives you a way to receive marketing results that are measurable.

Family or specialized chiropractic services can benefit and increase their client base by implementing a direct mail marketing campaign. This type of campaign works best when it is targeted to relay what your practice has to offer and sends your chiropractic message to the local community.

There are specific strategies that you will need to implement in order to have a successful direct mail campaign to reach new clients.

To begin your mail piece will need to have quality graphics. People love and react to mail pieces that are appealing and eye catching.

Ideally you will want to use colorful photographs and logos that incorporate strong headlines.

You will want to convey a clear message that explains what your chiropractic office has to offer and separates you from your competitors.

Statistics show that full color advertising increases the new client redemption rate by 30 to 60 percent.

One way to increase your new client redemption rate is to offer a coupon targeted at specifically bringing in new business.

You will want to offer special promotions that will make your chiropractic practice coupons very valuable which will assure an excellent response.

Another way to bring in additional business is to offer low pricing to promote your chiropractic practice.

To draw attention to your mailing piece you will want to use strong headlines that feature what you specialize in. An example of a good slogan is: Realign Your Back and Realign Your Life!

These types of catchy phrases use humor and help to gain new customers.

Many chiropractors who have used direct mail state that consumers do not respond well to percentage off offers based on a particular dollar amount.

Bringing in new clients through direct mailing will incur some costs. However, due to the fact that a direct mailing campaign may be done for less than $2000 it is considered very affordable marketing.

Spending $2000 for a newly opened small chiropractic practice may be considered a large expenditure for businesses with a small budget and limited cash flow.

There are alternative lending sources that offer bank statement and medical practice loan programs. Chiropractors are allowed to borrow a minimum of $5000. The funds received may be used for any purpose including implementing a direct mail advertising program to be used for bringing in new clients. Small Business Loans Depot, Ed Rogers offers programs for businesses that have been established at least 4 months and have at least 3 months of verifiable revenue.

Once funding is in place  from your chiropractic practice business loan, you will want to immediately begin your first direct mailing campaign. Be sure to budget enough funds to make a long term investment so you can send out mailings throughout the entire year.

Once your new clients from your direct mail campaign become regular clients, be sure to tell them to refer your practice to their friends and relatives.

This will insure a steady flow of clients for many years to come along with a steady income and cash flow.

Chiropractic Working Capital Loan programs bring in cash flow.

There are times in the life of a chiropractic practice when decisions need to made in regards to the fact that if additional cash flow loan is needed, what is the best course of action to bring it in?

The practice can bring in cash flow by bringing in new clients or additional marketing which in order to be done correctly it can be expensive in some cases.

Overall, the decision to borrow the money can be somewhat nerve racking because in the business owners mind they then must still bring in cash flow after the money is received to pay for the loan which does cost to borrow.

For starters many chiropractors cringe at the thought of having to take the time away from business to try to procure funding.

Many do not like the perceived hassle that is associated with taking out a loan. Loan applications can take up quite a bit of time away from the office and one normally has to either set an appointment or wait at the bank to be seen, screened and then fill out paperwork regarding the loan which of course since money may be transacted if the loan closes the bank wants to ensure the potential lender is creditworthy

.

To avoid this process there are alternative lending sources that allow the chiropractor to fill out a simple 1 page application through a bank statement loan program which if the business owner has at least 6 months in business, the bank statement can serve as collateral.

Alternative funding sources do exist and are available that specialize in bank statement loans that allow the business owner to fill out an application in the comfort of his home or office.

In many cases the funds can be received in 7-10 working days. This is a big advantage to sitting in an office waiting to be seen and possibly over time there may be a denial.

Ed Rogers is a consultant with many years of experience in dealing with bank statement loans and has the ability to answer questions.

It is very important when dealing with any type of lender to check background and time in business. One should check former companies the alternative has loaned money to and check the references thoroughly.  We welcome the opportunity to work with chiropractors seeking alternative loan sources.

919-771-4177.